Participants were then asked to rate their confidence in making their judgments.
Participants were shown photographs of unfamiliar faces for 100 milliseconds (1/10 of a second), 500 milliseconds (half a second), or 1,000 milliseconds (a full second), and were immediately asked to judge the faces for the trait in question (e.g., “Is this person competent?”). Willis and Todorov conducted separate experiments to study judgments from facial appearance, each focusing on a different trait: attractiveness, likeability, competence, trustworthiness, and aggressiveness. And having a face that looks competent (as opposed to trustworthy or likeable) may matter a lot in whether a person gets elected to public office. People with “mature” faces receive more severe judicial outcomes than “baby-faced” people. Psychologists have long known that attractive people get better outcomes in practically all walks of life.
Like it or not, judgments based on facial appearance play a powerful role in how we treat others, and how we get treated. Their research is presented in their article “First Impressions,” in the July issue of Psychological Science. Not to intimidate you, if you happen to be preparing for a job or grad school interview, or a blind date, but new research shows that you may need to have your act together in the blink of an eye.Ī series of experiments by Princeton psychologists Janine Willis and Alexander Todorov reveal that all it takes is a tenth of a second to form an impression of a stranger from their face, and that longer exposures don’t significantly alter those impressions (although they might boost your confidence in your judgments). You’ll never get a second chance to make a great first impression.” We’ve all heard that an interviewer, or a stranger at a party, will form an impression of you, your character, your personality - an impression that is nearly indelible - all within the first 60 seconds of meeting you.įorget whatever figure you may have heard.
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